Converged, portable technology - Nokia N73

Mobile phones are a portable version of the traditional telephone. Not only do the replace them, but offer a whole new world of possibilities.

The nokia N73 is a good example of converged, portable technology. It offers a wide range od features in a light comfortable, stylish handset. In comparison with other phones, it offers a lot of features, all of which are very advanced.
Its general features are:

· An inbuilt camera
· Games
· Music player
· Radio
· Television capabilities
· Internet
· Video calling
· Voice calling
· Large internal memory capacity and SD card slot
· Bluetooth
· Data transfer
· Quick office software
· Nokia life blog

1. Technology

Camera
3.2 megapicel camera with Carl Zeiss optics which produce clear, sharp pictures.

Auto focus

Easy to use functions, eg ISO, scene mode and white balance

Sliding Lens cover- protection

Editing software –adobe

Capability of increasing memory space- SD card slot.

Games

Good graphics allow gamers to enjoy using their phones for gaming

Stereo speakers enhance experience

Joystick makes control easy

Music and audio player

MP3 player

Radio headset

Stereo speakers on top and bottom of the phone

Nokia music manager application allows you to create playlists and transfer music from PC to phone

Television and video calling

3G technology

good graphics and sound quality

Operating system

Camera on front and back of phone

Sensitive built in microphone


Internet

WAP

Quick and cheaper connections


2. How does it relate to audiences?

It is a great phone for business people who want to send of receive e-mails or view files such as word documents or PDF files. It is easily synchronised with PC so diaries/calendar can be updated.

The phone is also attractive to young people, eg teens because of the quality of it’s features, e.g. the quality of the graphics, camera and the ability to upload music, pictures and video, to or from the computer or phone.

3. Institutions

Nokia, and the network provider involved, e.g. Vodafone, t-mobile, O2, virgin

Depending upon how the phone is used, it may involve other institutions such as television providers, or companies who produce websites.

Sony have links with the camera on the phone

4. Media texts

Games – snakes, tetris, summer, pac-man, EXAS, MCG

Office tools – quick office, adobe reasder, visto

Entertainment – Nokia life blog, nokia music manager, Carl Zeis camera/sony, real player, flash player, 3-D tones.

5. What Key concepts are involved

Convergence – This is the main concept illustrated by all mobile phones.

Personalisation- Many features can be personalised, eg themes, ringtones, backgrounds, wallpapers, ect

Interactivity – people can interact with each other and the media using mobiles

Portability – phones are lightweight and portable, this is an essential feature of them

Minaturisation – the past two decades has seen mobile phones getting smaller and smaller, although they are getting a bit larger now. Larger screen sizes are becoming popular, because it enhances the quality of experience.

Democratisation – Phones are available to everyone. They are cheap, and readily available in the high street or online. Also, despite the complex features on many phones, the basic features are generally very easy to use.

Vertical integration – If you buy a nokia phone, it is likely that you will want to buy a range of accessories to go with it, eg facias themes, ringtones, charms, cases, chargers ect. Also, nokia mobile phones are generally easy to use and have different layouts to others, so users will automatically want to buy nokias in the future, because they are familiar with this layout. This is an example of brand loyalty

Blogging

I thought that this might be an appropriate area to start, as I am currently a blogger novice!

Factual information:

Blogs are web pages made up of short and frequently updated posts. They can be used like a public diary, where people can voice their opinions, thoughts or ideas online. They allow people to say virtually anything they like. It replaces traditional methods of keeping a diary, however it is open for public viewing and is therefore not perhaps where you want to publish your innermost thoughts.

Technology:

Uses the internet, specifically on blogging, social networking host sites, like myspace.com or http://www.blogger.com

How does it relate to the audience

Blogging would be beneficial to a very wide range of audiences, however the technology is currently not very mainstream. It is very popular with teenage and university groups, including people aged around 13-25 and is mainly used for social networking. However it has many potential uses:
i. Family blog-keeping in touch with family and friends
ii. Reuniting friends after many years apart.
iii. Recording research and ideas during projects
iv. Meeting people with common interests
v. Sharing your own productions, eg songs, videos
It is used by audiences to consume the media. They can:
i. Post links to other websites,
ii. Embed video, pictures and music
iii. By targeted by advertisers

Institutional Stuff:

Blogging works differently to conventional media forms.
i. Production and exhibition is controlled (up to a point) by the audience, it is a highly personalised service that is dictated by the consumer.

Relevant media texts:

http://www.facebook.com/profile.php?id=547875275&highlight
Blogger.com

Key Concepts. Blogging is a good example of:
Personalisation – You can personalise you blog and comment on a number of things
Convergence – music, video and diary keeping
Interactivity-you can interact with the website, and other people
Globalisation-communicate anywhere in the world and with anyone

Happy Feet Trailer

Happy Feet Web site deconstruction

Happy Feet Web site deconstruction

Happy Feet web site

Introduces the characters
o Makes you feel like you know them
o They are animated, and dance and say things
o You can explore them and find out about each one, both the actors and the characters
o They talk/say clips from the film-+interaction
o Play games with them
o Can browse through different pictures, from film, and extras

Theme
o Animated- Antarctic
o It is snowing,
o Between windows the screen flies over different landscapes/areas from the film
o Mini music player plays soundtracks
o Games are penguin themed
o Links are covered in snow
o Wind noises
o Antarctic sound effects

Promotions/marketing
o Links to buy soundtrack
o Release dates for DVD and trailer for film
o Pre-order DVD
o Info about the dvd’s special features
o Listen to soundtrack
o Download
Wallpapers
Pictures
Posters
Trading cards
Buddy icons
Cards
Books
Email footers
o You can register- allows you to access more special features e.g. synopsis and get free trading cards

Hooks audience in by
o Appearing to be linear with clear links
o Actually non-linear
Links to different games on each page
Many links to other promotional sites and pages
Vast amount of content
o Wide variety of features that attracts different audience groups (including very cool 17 year old girlies)
o Registering-allows them to contact and remind audience about the film

Overall the website works by familiarising and drawing the adience into the characters and narrative. It markets the film, and creates narrative enigma because the audience want to watch the film in order to make complete sense of what they see.

welcome to your new tech blog

hi louise happy blogging! ms b