Monday, 26 March 2007

Converged, portable technology - Nokia N73


Mobile phones are a portable version of the traditional telephone. Not only do the replace them, but offer a whole new world of possibilities.
The nokia N73 is a good example of converged, portable technology. It offers a wide range od features in a light comfortable, stylish handset. In comparison with other phones, it offers a lot of features, all of which are very advanced.
Its general features are:

· An inbuilt camera
· Games
· Music player
· Radio
· Television capabilities
· Internet
· Video calling
· Voice calling
· Large internal memory capacity and SD card slot
· Bluetooth
· Data transfer
· Quick office software
· Nokia life blog

1. Technology

Camera
3.2 megapicel camera with Carl Zeiss optics which produce clear, sharp pictures.

Auto focus

Easy to use functions, eg ISO, scene mode and white balance

Sliding Lens cover- protection

Editing software –adobe

Capability of increasing memory space- SD card slot.

Games

Good graphics allow gamers to enjoy using their phones for gaming

Stereo speakers enhance experience

Joystick makes control easy

Music and audio player

MP3 player

Radio headset

Stereo speakers on top and bottom of the phone

Nokia music manager application allows you to create playlists and transfer music from PC to phone

Television and video calling

3G technology

good graphics and sound quality

Operating system

Camera on front and back of phone

Sensitive built in microphone


Internet

WAP

Quick and cheaper connections


2. How does it relate to audiences?

It is a great phone for business people who want to send of receive e-mails or view files such as word documents or PDF files. It is easily synchronised with PC so diaries/calendar can be updated.

The phone is also attractive to young people, eg teens because of the quality of it’s features, e.g. the quality of the graphics, camera and the ability to upload music, pictures and video, to or from the computer or phone.

3. Institutions

Nokia, and the network provider involved, e.g. Vodafone, t-mobile, O2, virgin

Depending upon how the phone is used, it may involve other institutions such as television providers, or companies who produce websites.

Sony have links with the camera on the phone

4. Media texts

Games – snakes, tetris, summer, pac-man, EXAS, MCG

Office tools – quick office, adobe reasder, visto

Entertainment – Nokia life blog, nokia music manager, Carl Zeis camera/sony, real player, flash player, 3-D tones.

5. What Key concepts are involved

Convergence – This is the main concept illustrated by all mobile phones.

Personalisation- Many features can be personalised, eg themes, ringtones, backgrounds, wallpapers, ect

Interactivity – people can interact with each other and the media using mobiles

Portability – phones are lightweight and portable, this is an essential feature of them

Minaturisation – the past two decades has seen mobile phones getting smaller and smaller, although they are getting a bit larger now. Larger screen sizes are becoming popular, because it enhances the quality of experience.

Democratisation – Phones are available to everyone. They are cheap, and readily available in the high street or online. Also, despite the complex features on many phones, the basic features are generally very easy to use.

Vertical integration – If you buy a nokia phone, it is likely that you will want to buy a range of accessories to go with it, eg facias themes, ringtones, charms, cases, chargers ect. Also, nokia mobile phones are generally easy to use and have different layouts to others, so users will automatically want to buy nokias in the future, because they are familiar with this layout. This is an example of brand loyalty

1 comment:

LATYMERMEDIA said...

great blogging lou but where's your past paper work?? i'm sitting by my pc in anticipation but no email yet???? miss b