Happy Feet Web site deconstruction

Happy Feet Web site deconstruction

Happy Feet web site

Introduces the characters
o Makes you feel like you know them
o They are animated, and dance and say things
o You can explore them and find out about each one, both the actors and the characters
o They talk/say clips from the film-+interaction
o Play games with them
o Can browse through different pictures, from film, and extras

Theme
o Animated- Antarctic
o It is snowing,
o Between windows the screen flies over different landscapes/areas from the film
o Mini music player plays soundtracks
o Games are penguin themed
o Links are covered in snow
o Wind noises
o Antarctic sound effects

Promotions/marketing
o Links to buy soundtrack
o Release dates for DVD and trailer for film
o Pre-order DVD
o Info about the dvd’s special features
o Listen to soundtrack
o Download
Wallpapers
Pictures
Posters
Trading cards
Buddy icons
Cards
Books
Email footers
o You can register- allows you to access more special features e.g. synopsis and get free trading cards

Hooks audience in by
o Appearing to be linear with clear links
o Actually non-linear
Links to different games on each page
Many links to other promotional sites and pages
Vast amount of content
o Wide variety of features that attracts different audience groups (including very cool 17 year old girlies)
o Registering-allows them to contact and remind audience about the film

Overall the website works by familiarising and drawing the adience into the characters and narrative. It markets the film, and creates narrative enigma because the audience want to watch the film in order to make complete sense of what they see.