Channel 4
Factual information
Channel 4 website is an extension of the channel 4 channels, C4, E4 and Film4. it uses the internet, and takes advantage of cheap and quick internet connections, allowing people to up/down load videos, pictures and sound clips.
Audience
The website is used by predominantly middle class social groups with people of all ages. The website is arranged into 8 main groups, these are, home, watch online, TV, entertainment, lifestyle, news, documentaries, and interact. They offer a wide range of activities and features.
Watch online
o Watch clips from films, or programs
o Download VOD casts, episodes, or series of C4’s programs
o Watch online shows
o Watch previews of new episodes
TV
o View TV listings
o See reviews of all shows
o Interact with shows
o See rankings of programs
o View ratings and reviews of films
Entertainment
o Play games
o Do quizzes
o See film reviews
o Enter competitions
o View movie trailers
o See web charts
o Find out about comedy programs
o Find out about lifestyle shows
o Play games
o Upload your own comedy clips
o Read scripts
oVote for your favourite shows
o View and post on forums to see what other people think about tv shows, artists, films etc.
Lifestyle
o Read reviews of cars
o Find ca r insurance/loans
o See pictures of cars
o Online dating-find a date
o Give dating advise
o General lifestyle guidance
o Get advise on parenting
o Find out about buying and selling homes in UK and abroad
o Advice about money management
o View recipes
News
o View up to date news headlines
o Browse news archives
o Find out about a wide range of stories
o View catch up shows from C4 news
o Create/view blogs for expressing opinions on the news
o Download pod casts
Documentaries
o Watch films
o Upload own films
o Read about previous documentaries form C4
o Look at different types, topics
o Do quizzes
Interact
o Upload your own films
o Upload own music
o Get mobile alerts
o Download clips to your mobile
o Download podcasts,
o Download vod casts from 4oD
o Make websites
o Enter competitions
o Play games
o Post and view forums
The website not only supports the television channels, it offers extensions to it. It has information and video clips that are not available on the television.
Audience Summary
It allows the audience to become fully interactive with any aspect of the tv channels. They can consume it at any time, and from anywhere, and it provides a much more interactive method of exhibition.
It applies to all social groups because it has a very wide audience reach.
How does it relate to institutions?
Channel 4 use the website to increase the brand loyalty and satisfaction with their audience.
The audience feel much more involved with the tv channels and so become very loyal to it.
The website also allows them to receive feedback and track what is popular, and with which audience group.
Advertisers can also make use of the website, by placing ads on it, or by sponsoring select pages.
Key concepts that are illustrated
o Interactivity: the website allows the audience to become much more involved with the television show and so it becomes much more personal
o Non-linear: the website is very non-linear, and allows the audience to choose which bits of it they want to see, this allows or encourages them to be drawn into it because there is lots of overlap between different sites.
o Flexibility: the ability to watch clips or even whole programs or series on the website, means that the media is adapted to fit around the audiences lifestyle. It gives the audience much more satisfaction because they can enjoys their media consumption when it suits them.
Factual information
Channel 4 website is an extension of the channel 4 channels, C4, E4 and Film4. it uses the internet, and takes advantage of cheap and quick internet connections, allowing people to up/down load videos, pictures and sound clips.
Audience
The website is used by predominantly middle class social groups with people of all ages. The website is arranged into 8 main groups, these are, home, watch online, TV, entertainment, lifestyle, news, documentaries, and interact. They offer a wide range of activities and features.
Watch online
o Watch clips from films, or programs
o Download VOD casts, episodes, or series of C4’s programs
o Watch online shows
o Watch previews of new episodes
TV
o View TV listings
o See reviews of all shows
o Interact with shows
o See rankings of programs
o View ratings and reviews of films
Entertainment
o Play games
o Do quizzes
o See film reviews
o Enter competitions
o View movie trailers
o See web charts
o Find out about comedy programs
o Find out about lifestyle shows
o Play games
o Upload your own comedy clips
o Read scripts
oVote for your favourite shows
o View and post on forums to see what other people think about tv shows, artists, films etc.
Lifestyle
o Read reviews of cars
o Find ca r insurance/loans
o See pictures of cars
o Online dating-find a date
o Give dating advise
o General lifestyle guidance
o Get advise on parenting
o Find out about buying and selling homes in UK and abroad
o Advice about money management
o View recipes
News
o View up to date news headlines
o Browse news archives
o Find out about a wide range of stories
o View catch up shows from C4 news
o Create/view blogs for expressing opinions on the news
o Download pod casts
Documentaries
o Watch films
o Upload own films
o Read about previous documentaries form C4
o Look at different types, topics
o Do quizzes
Interact
o Upload your own films
o Upload own music
o Get mobile alerts
o Download clips to your mobile
o Download podcasts,
o Download vod casts from 4oD
o Make websites
o Enter competitions
o Play games
o Post and view forums
The website not only supports the television channels, it offers extensions to it. It has information and video clips that are not available on the television.
Audience Summary
It allows the audience to become fully interactive with any aspect of the tv channels. They can consume it at any time, and from anywhere, and it provides a much more interactive method of exhibition.
It applies to all social groups because it has a very wide audience reach.
How does it relate to institutions?
Channel 4 use the website to increase the brand loyalty and satisfaction with their audience.
The audience feel much more involved with the tv channels and so become very loyal to it.
The website also allows them to receive feedback and track what is popular, and with which audience group.
Advertisers can also make use of the website, by placing ads on it, or by sponsoring select pages.
Key concepts that are illustrated
o Interactivity: the website allows the audience to become much more involved with the television show and so it becomes much more personal
o Non-linear: the website is very non-linear, and allows the audience to choose which bits of it they want to see, this allows or encourages them to be drawn into it because there is lots of overlap between different sites.
o Flexibility: the ability to watch clips or even whole programs or series on the website, means that the media is adapted to fit around the audiences lifestyle. It gives the audience much more satisfaction because they can enjoys their media consumption when it suits them.
No comments:
Post a Comment