Capital fm: Hit 40 UK

Factual information
Hit 40 UK is a show on Sundays, which plays the top 40 songs of the week. The webpage offers a range of special features related to it:
· Find out about songs/artists
· Listen to ‘exclusive interviews’
· Enter competitions
· Watch music videos and listen to music
· View fan sites
· Talk to other fans
· Post on message boards
· Buy music
· But concert tickets
· Find out about the top singles, albums and DVD's
· Register and receive exclusive information, and offers
· Vote for your favourite song, producer, artist etc

Audience
As with most capital programs, the show is aimed at quite a wide audience, however with its flash, modernised format, the website appears highly attractive to a younger audience of teens and young adults.

Institutions
The site allows the institution to track their audiences tastes.
Music institutions can also use the site to promote their songs and artists.

Key terms
Flexibility and convenience: the audience can check out the charts at any time, and they can listen to the songs. This means that they can consume the radio show after it has been broadcast.

Online surveillance: capital fm can track their audiences interests.