Webzine. –AskMen.com

Factual information
An webzine is an online magazine. It has all the features of a normal magazine, but uses the internet instead of a physical magazine. Obviously, this offers the possibility for improved interactivity, and a potentially improved satisfaction.
They are regularly updated, some parts daily, some parts weekly. Uk.askmen.com is an example of a webzine.

Audience
Askmen.com is a lifestyle magazine targeted at young to middle aged men. It includes a wide range of features including:
· dating
· sexuality
· entertainment
· fashion and lifestyle
· health and sport
· money
· cars and gaming
· etc
these features are quite broad, and attract a wide range of men. The home site also includes features such as the daily stories or news, and quotes or facts of the day. The use of internet also allows videos to be used.

Institutions
The website is produced by IGN entertainment who are responsible for a range of other male centred websites such as gamerMetrics and rotten tomatoes.

Publishing an online magazine, influences all processes:

Production is perhaps quicker and more regular, because the website must be updated daily, rather than weekly like in traditional lifestyle magazines.

Distribution is obviously different because it is online, rather than in the shops in the form of a physical magazine.

It allows the institution to widen yet fragment their audience reach, as different areas of the website attract different types of man.

The online facility brings with it advantages and disadvantages.

The advantages are obviously that the audience can choose their favourite sections and features, and can choose from a less limited supply of resources.

Disadvantages are that because anyone can create a website, there is potentially much more competition, and less ‘brand loyalty’ as a result. Many webzines are also free, so the institutions will be earning less money.

Key concepts
Online surveillance: the institution can track what their readers are enjoying, and this may influence production

Narrowcasting: there is the potential for much more specialised webzines based around particular hobbies or interests.

Convenience: the audience can access the webzine from anywhere using an internet connection. Interactivity: the audience can become more involved with the webzine and can contribute to it much more than in traditional magazines.