Interactivity section of Channel 4 website
Factual and audience info
This section of the website, replaces the old style interactivity methods of calling into your favourite tv show, or sending in letters. It allows the audience to instantly send in messages, play games, vote for their favourite shows or bands, and much much more. It is mostly relevant to younger social groups, e.g. young teenagers to young adults. This is mostly due to the fact that they are the most media savvy of the different audiences. The audience uses the interactivity capabilities to personalise their media, making the consumption of it more satisfying, and to alter the media according to their tastes. This is done because channel 4 use the feedback received from the audience to improve their services and programs.
Institutional information
Again, channel 4 are involved because they provide the website, however, this section of the website affects all areas of production.
Production companies may use feedback given in the form of votes or forum comments to alter or improve their productions.
Channel 4 can use current trends to choose which sorts of program to produce or commission.
Advertisers are able to promote their products through sponsorship, or by providing prizes or sample games such as Burnout dominator for PSP or PS2
Key concepts
o Interactivity
o Online surveillance: this type of media consumption allows institutions to track who is consuming the media, and the ways in which they are doing this. It allows them to analyse what is successful or unsuccessful and therefore improve the experience for the audience.
o Personalisation and fragmentation: interactive media websites obviously provide a more personal experience to the audience. This site has different activities that are relevant to specific groups from channel 4’s audience. The good thing about it however is that while the sections/genres are very niche and fragmented, they are all brought together in one site, which navigates the audience in a way that attracts them to many of these fragmented groups.
Factual and audience info
This section of the website, replaces the old style interactivity methods of calling into your favourite tv show, or sending in letters. It allows the audience to instantly send in messages, play games, vote for their favourite shows or bands, and much much more. It is mostly relevant to younger social groups, e.g. young teenagers to young adults. This is mostly due to the fact that they are the most media savvy of the different audiences. The audience uses the interactivity capabilities to personalise their media, making the consumption of it more satisfying, and to alter the media according to their tastes. This is done because channel 4 use the feedback received from the audience to improve their services and programs.
Institutional information
Again, channel 4 are involved because they provide the website, however, this section of the website affects all areas of production.
Production companies may use feedback given in the form of votes or forum comments to alter or improve their productions.
Channel 4 can use current trends to choose which sorts of program to produce or commission.
Advertisers are able to promote their products through sponsorship, or by providing prizes or sample games such as Burnout dominator for PSP or PS2
Key concepts
o Interactivity
o Online surveillance: this type of media consumption allows institutions to track who is consuming the media, and the ways in which they are doing this. It allows them to analyse what is successful or unsuccessful and therefore improve the experience for the audience.
o Personalisation and fragmentation: interactive media websites obviously provide a more personal experience to the audience. This site has different activities that are relevant to specific groups from channel 4’s audience. The good thing about it however is that while the sections/genres are very niche and fragmented, they are all brought together in one site, which navigates the audience in a way that attracts them to many of these fragmented groups.
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