Free choice: Wireless internet connection

Factual information
Wireless internet is a new technology that is becoming increasingly popular and widely used. It enables consoles such as computers, mobile phones and even games consoles to connect to the internet without the need for wires. It may not be an obvious new technology to pick, but it has enabled improved quality of consumption relating to many other new technologies.

Audience
The impact on audiences is great as it widens the potential for many people to use the internet, and makes it more convenient.
It allows people to
· Use multiple computers or laptops in one household, using 1 connection.
· Access internet from many access points in the city
· Link to a school or work network
· Use a laptop to access the internet from anywhere (for example, me sitting in bed on my laptop)
· Access the internet using a mobile phone or hand held/desktop computer, making mobile surfing much cheaper that access through service providers.

Overall, wireless connections increase the accessibility of other new media technologies, enabling audiences to use them in a much more convenient way.

Institutions
Wireless connections influence distribution and marketing of media, as it widens the potential audience by making internet usage more convenient and portable.

Media Texts
BT internet offers a wireless internet connection that can be accessed in various places throughout the city.

Key concepts
Flexibility/convenience: wireless connection allows the audience to access the internet potentially from any place and at any time.

Proliferation/Increased reach: the potential for accessing the internet is increasing, so more people will use it.