Music consumption on iTunes.

Factual information.
iTunes, is a computer program that enables music consumption. It is made by apple and works with a range of iPods. It enables the consumer to:
· rip music from CD’s
· burn cd’s
· download/buy
o music
o podcasts
o audiobooks
o games movies
o TV shows

· organise music into playlists, or according to specific details
· play music
· add music to your ipod
The technology replaces traditional way of consuming music, such as buying an album or single, or listening to the radio.

Audience
The iPod and iTunes are used by an incredibly wide audience. They are used by a very large group of teens and young people, but the audience also stretches to business men and women, and middle aged people. It allows the audience to choose from a much wider range of music and media, allowing more niche audience groups. It also allows people to purchase single tracks, rather than having to buy a whole album. iTunes can also suggest similar music, to what is in you iTunes library, meaning that it introduces artists or tracks that you might not find otherwise.

Institutions
Institutions that are involved are Apple, who produce the program. The music industry and institutions are also involved as it is a platform that allows them to distribute and promote their music and artists.
In recent developments, television and movie institutions are becoming involved, as the new iPods enable movies and television to by viewed.
Its main influence is on the distribution of music, as it provides a new method of selling music. It is a convenient and quick way of selling, that is much easier than buying a CD in a shop, and so it enables distributors to widen their audience reach.

Relevant media texts
iTunes, iPod,

Key Concepts
Convenience: iTunes allows the audience/consumes to access their music at any time of day. They can buy it from the comfort of their own home, and do not have to buy tracks that they do not like.

Convergence: iTunes and iPod enable the consumer to access TV, movies, radio and music on one program or handset.