Weetabix week on youtube.com

Factual information
The technologies used to create this vlog are:
· Cheap digital cameras
· Editing software
· Music downloading
· Quick internet connections
· Host site- youtube.com

Audience
Vlogs are produced and exhibited by people of all ages all around the world. People use them in many different ways:
· like a diary,
· to voice their opinions
· to create fan films
· for comedy/entertainment
· etc
Vlogs are made by the audience, for the audience, something that is very different to conventional technologies. They are produced using only amateur equipment, as mentioned above and are exhibited online using host sites. The audience can rate your vlogs, and there are channels which allow different genres to be classified.

From an institutional point of view, vlogs are new and very different because the audience do all of the jobs that would be done. They produce their own videos, distribute them on the internet and promote them by sending a link to friends. All id needed is technologies such as the internet, and sites such as youtube.

Key concepts
Interactivity: the audience are completely interactive with the media as they create and distribute it.

Democratisation : sites like youtube and the cheap cost of equipment, allow anyone to create videos in this way.