Nintendo Wii

Factual information
The Nintendo wii is a newly released games console. It uses a handheld remote that senses your movement, and echoes it on screen. It follows the trends set by the playstation eyetoy, of trying to make games consoles more active, as it encourages physical activity in gamers. It is perhaps the gaming industries way of fighting back against the negative portrayal of young gamers.

Audience
It has also proved quite successful. Since its release in the UK it has attracted not only young gamers, but parents, and young to middle aged adults as well.

The console itself has changed/influenced gaming, and made it into a more inclusive activity that can be enjoyed by the family or a group of people at the same time. It range of games, also mean that it can be used by hard core gamers, and well as those who are less serious about it.

Institutions
Promotes a healthier more active and family friendly status for Nintendo, and their use of mew technology makes them appear modernised and innovative.
It effects exhibition, as it is a whole new way of playing games, and is therefore different to any pre-existing games consoles.

Key concepts
Interactivity: the gamer is physically involved in the game

Widened reach: because the technology is a bit different to previous consoles, different audiences are gaining interest because it appears less daunting to them. it also seems like the ‘healthier choice’ of console, an idea that is heavily promoted in today’s society.