Capital fm

Factual information
The capital fm website uses the internet, and high speed connections to allow the audience to:

· Listen to capital fm live online
· Watch the show on webcam
· Listen to previous shows on pod casts
· Read about different presenters
· View the schedule for the different shows
· View pictures
· Enter competitions
· Vote for favourite shows, artists, songs
· Read news headlines
· Write in to radio shows
· See weather and travel information
· Find information for texting, emailing or calling the show
· Buy music
· See film reviews find out about events
· Donate money to their charity, help a London child
· Watch music videos
· Register and receive information from the station


Audience
Capital has a very wide audience reach because it plays mostly pop music.
The website allows the audience to
· become more involved with the show
· find out more about their favourite shows, presenters, artists or songs,
· share their views
· access their favourite shows at any time of day


Institutions
Capital fm use the website as an alternate way of communicating with their audience. They can use it in many different ways. It allows them to:
· Involve the audience in their radio shows, meaning that the audience get a better experience.
· Track their audiences tastes and adapt the production or scheduling to suit them.
· Find out how satisfied their audience are.
· Exhibit their shows online
· Market events and programs to the audience

Relevant texts
Capitalfm.co.uk
Radio shows: capital breakfast, lucio’s drivetime, hit 40 UK etc.

Key concepts
Convergence: the website offers radio, video clips and much more all on one site.

Online surveillance: The site allows institutions to track their audiences tastes, so that they can adapt production/scheduling to increase audience satisfaction.

Greater Reach: Allowing people to access shows via the internet, broadens the potential audience because people can listen from anywhere in the world.

Flexibility/convenience: People can also listen to shows at a later date, if the scheduling does not fit their lifestyle.